Raniwala 1881 sees festive demand shift toward colour stones
In short
Raniwala 1881 co-founder Abhiyant Raniwala said demand for colour stones has risen over the last two years. The reporting says customers are choosing emeralds, rubies and other gemstones more often than white diamonds and polki.
This may support festive sales for the Jaipur jeweller. The report did not say how gold prices are affecting actual sales.
What the reporting says
Raniwala 1881 co-founder Abhiyant Raniwala said demand for colour stones has grown steadily over the last two years, according to CNBC TV18 summaries. The reporting says white diamonds and polki are no longer the default, and buyers are increasingly choosing emeralds, rubies and other gemstones. The immediate sales outlook for the Jaipur jeweller appears supported by festive demand, but the effect of gold prices was not quantified.
Why it matters
The publisher summary points to a product-mix shift at Raniwala 1881, with customers moving toward colour stones over white diamonds and polki. That suggests changing buying tastes in the jewelry market and could help festive-season demand for the Jaipur-based company. The story does not provide sales figures, gold-price levels, or whether the trend has changed revenue yet.