BharatPe launches festive Gold Offer with 5% extra digital gold
In short
BharatPe has launched a festive gold offer called Tyohar BharatPe Gold Offer. Eligible customers can get 5% extra digital gold and may win prizes from a ₹20 lakh pool. The campaign runs from 11 October to 10 November 2026.
This could push more users to buy digital gold through BharatPe. The reporting does not say exactly who qualifies or how the prizes will be given out.
What the reporting says
BharatPe has launched its Tyohar BharatPe Gold Offer for the festive season, giving eligible customers 5% extra digital gold and a chance to win prizes from a ₹20 lakh pool. The campaign runs from 11 October to 10 November 2026 through the BharatPe ecosystem. The reporting does not state the eligibility rules, prize breakdown, or expected uptake.
Why it matters
BharatPe has launched the Tyohar BharatPe Gold Offer for the festive season, offering eligible customers 5% extra digital gold and access to prizes from a ₹20 lakh pool. The campaign runs from 11 October to 10 November 2026 through the BharatPe ecosystem. The available reporting does not specify the eligibility conditions, prize structure, or business impact.