Medusa ties up with Third Eye Distillery to enter spirits
In short
Medusa has teamed up with Third Eye Distillery to move into the spirits market and go beyond beer. The company is targeting ₹210 crore in gross revenue in FY27.
This could help Medusa widen its business and tap a new alcohol category.
What the reporting says
Medusa has partnered with Third Eye Distillery to enter the spirits market and diversify beyond beer. The beer maker is targeting ₹210 crore in gross revenue in FY27, according to the source summary.
Why it matters
Medusa has partnered with Third Eye Distillery, the maker of Stranger & Sons, to enter the spirits market as part of a move beyond beer. The company is targeting ₹210 crore in gross revenue in FY27. The development matters for Medusa’s product mix and revenue plans, and could affect competition in the spirits space.