McKinsey says millennials lead AI shopping adoption in India
In short
McKinsey says millennials in India are using AI tools for shopping more than Gen Z. The report says 84% of millennials use AI-powered tools to search for products, compare choices, or help make buying decisions, compared with 74% of Gen Z.
This suggests AI shopping is already common in India. The survey details and why millennials are ahead are not stated.
What the reporting says
McKinsey & Company says millennials are leading AI shopping adoption in India, with 84% using AI-powered tools to search for products, compare options or make purchase decisions. The same summary says 74% of Gen Z consumers are using such tools, putting millennials ahead, but it does not explain the sample, survey period or methodology. The immediate takeaway is that AI-assisted shopping is already widespread, while the underlying driver is not stated.
Why it matters
McKinsey & Company reports that 84% of millennials in India use AI-powered shopping tools, ahead of 74% of Gen Z consumers. The tools are used to search for products, compare options, or make purchase decisions. The available reporting does not state the survey size, timing, or methodology, so the exact reach of the finding is unclear. The result points to strong consumer adoption of AI in retail.