Amazon says non-metros drive 70-80% of new India customers
In short
Amazon India says non-metro cities now make up 70-80% of its new customers. It also says premium-product demand is rising in smaller cities, while Amazon Now is expanding.
This matters because it shows Amazon’s growth is coming more from smaller cities than big ones. The report does not give the time period or exact sales figures.
What the reporting says
Amazon India says non-metros account for 70-80% of its new customers, with demand for premium products rising in smaller cities and its Amazon Now quick-commerce service expanding. The report attributes the shift to company comments from Vice President Saurabh Srivastava. What remains unclear is the exact period covered and how much each segment contributes to sales.
Why it matters
Amazon India says non-metro cities are becoming its main source of new customers, with 70-80% of new users coming from outside major metros. The company also says premium-product demand is increasing in smaller cities and that Amazon Now is expanding. This points to a stronger role for non-metro consumers in Amazon’s India growth, but the reporting does not say the time frame or the financial impact.