Norway fines Xandr $9.6 million over Grindr data sharing
In short
Norway has fined Microsoft’s ad business Xandr $9.6 million over how it handled Grindr user data.
The report says the data could reveal sexual orientation and was shared in automated ad auctions from July 2018 to April 2020. It is a privacy and regulatory issue, but the company’s next move is not stated.
What the reporting says
Norway fined Microsoft’s Xandr $9.6 million over data sharing tied to Grindr, according to a publisher-supplied tech summary. The report says Xandr relayed data revealing users’ sexual orientation to companies in automated ad auctions from July 2018 to April 2020. The immediate consequence is a regulatory penalty, while the full legal response from Xandr and any appeal is not stated.
Why it matters
Norway fined Microsoft’s Xandr $9.6 million over data sharing linked to Grindr. The publisher-supplied summary says Xandr relayed data revealing sexual orientation to companies in automated ad auctions from July 2018 to April 2020. The case centers on privacy and ad-tech data handling. The source does not state whether Xandr will appeal or whether other penalties follow.