Pee Safe enters nutraceuticals with Within, targets ₹100 crore in 3 years
In short
Pee Safe has moved into nutraceuticals with a new brand called Within. It is aiming for ₹100 crore in revenue over the next 3 years.
The company says this is part of a wider push into women’s health and wellness. The reporting does not say when sales start or what products are included.
What the reporting says
Pee Safe entered nutraceuticals with its new launch, Within, and said it is targeting ₹100 crore in revenue over the next three years. The company is expanding beyond hygiene and personal care to build a wider women's health and wellness brand, according to a publisher-supplied summary of comments from co-founder Rithish Kumar. The exact product mix, launch timing and sales path were not stated in the available reporting.
Why it matters
Pee Safe launched Within as it broadened beyond hygiene and personal care into nutraceuticals, according to a publisher-supplied summary. The company said the new brand is part of a wider women’s health and wellness strategy and it is targeting ₹100 crore in revenue in three years. The reporting does not state launch timing, product details or whether the target is already on track.