PlayBlue adds KL Rahul as investor and brand ambassador
In short
PlayBlue has added cricketer KL Rahul as both an investor and a brand ambassador. The move comes days before the startup launches its next phase and comes as it targets a 100-store sports retail network.
It could help PlayBlue attract more customers and visibility.
What the reporting says
Sports retail startup PlayBlue onboarded cricketer KL Rahul as an investor and brand ambassador days ahead of launching its next phase, according to the brief. The company is also eyeing a 100-store sports retail network.
Why it matters
PlayBlue’s onboarding of KL Rahul as an investor and brand ambassador comes as the sports retail startup prepares to launch its next phase and expand toward a 100-store network.