Quick-commerce ad rates rise 30-40% as brands cut back
In short
Quick-commerce ad rates have risen 30% to 40%, and brands are becoming more selective. They are moving money toward targeted campaigns, repeat purchases, and other channels.
What the reporting says
Quick-commerce advertising rates have jumped 30% to 40%, and brands are turning more selective as returns come under pressure. The higher rates are making marketers more cautious about where they spend on quick-commerce platforms.
Why it matters
Brands are responding by moving budgets toward more targeted campaigns, repeat purchases, and alternative channels as returns come under pressure.