Britannia CEO says Reliance may struggle in biscuits with low pricing
In short
Britannia MD and CEO Rakshit Hargave said Reliance may find it hard to shake up the biscuits market with very low prices. He pointed to the usual ₹5 and ₹10 pack prices.
The comment suggests biscuits may be harder to disrupt than cola because shoppers already expect fixed price points.
What the reporting says
Britannia MD and CEO Rakshit Hargave said Reliance may find it harder to disrupt the biscuits market through aggressive pricing. He pointed to the segment’s established ₹5 and ₹10 price points as a reason the category may be tougher to shake up than cola. The remark frames biscuits as a more rigid value segment than drinks.
Why it matters
Britannia MD and CEO Rakshit Hargave commented on Reliance’s chances of disrupting the biscuits market with aggressive pricing. He cited the sector’s long-standing ₹5 and ₹10 price points. The statement suggests biscuits are a tighter pricing market than cola, which could limit how much Reliance can shift consumer buying patterns through price alone.