Samsung raises Galaxy S26 prices by up to 17%
In short
Samsung has raised prices for its Galaxy S26 phones by up to 17%. The 256 GB base model is now said to cost about Rs 1,02,999, up from Rs 87,999 at launch in January.
The price rise could affect buyers ahead of the festive season. The reporting does not say how sales, demand, or Samsung’s margins will change.
What the reporting says
Samsung has increased the price of its Galaxy S26 series by up to 17%, with industry sources saying the 256 GB base model now costs about Rs 1,02,999 versus the launch price of Rs 87,999. The sources say the lineup was launched in January at 8%-15% higher prices than the Galaxy S25 series. The immediate impact on demand is not stated in the available reporting.
Why it matters
Samsung has increased Galaxy S26 series prices by up to 17%, according to industry sources tracking the mobile phone segment. The reported base model price is about Rs 1,02,999 for the 256 GB version, versus a launch price of Rs 87,999. The story points to higher consumer costs for Samsung buyers ahead of the festive season, but it does not state the reason for the increase or any sales impact.