SEBI notifies common ad code for market intermediaries
In short
SEBI has issued a common advertising code for market intermediaries. It applies to stock brokers, depository participants, investment advisers, research analysts, online bond platform providers, portfolio managers, and mutual funds or asset management companies.
The reporting also says celebrity endorsements for brands are allowed. The exact rules and when they take effect are not stated.
What the reporting says
SEBI has notified a common advertisement code for market intermediaries, according to publisher-supplied reporting. The code is said to apply to stock brokers, depository participants, investment advisers, research analysts, online bond platform providers, portfolio managers, and mutual funds or asset management companies. The reporting also says celebrity endorsements for brands are allowed, but the specific rules, effective date, and compliance details are not stated.
Why it matters
SEBI has notified a common advertisement code for several regulated market intermediaries, including brokers, depository participants, advisers, research analysts, bond platform providers, portfolio managers, and mutual fund or AMC entities. The publisher-supplied summary also says celebrity endorsement for brands is allowed. The available reporting does not state implementation timing, detailed restrictions, or enforcement steps.