SIMCA wins Shirdi airport ad deal worth ₹5 lakh a month
In short
SIMCA has entered the airport advertising market with a Shirdi deal worth ₹5 lakh a month, plus taxes. The contract starts for 24 months and can be extended to 36 months if MADC decides to do that.
This gives SIMCA a new advertising revenue stream at the airport. The reporting does not say when the contract begins or what exactly will be advertised.
What the reporting says
SIMCA entered the airport advertising market with a Shirdi contract priced at ₹5 lakh per month, plus applicable taxes. The deal runs for an initial 24 months from execution and may be extended to 36 months at MADC’s discretion. The reporting does not say what SIMCA will display, when the contract starts, or how material the deal is to its business.
Why it matters
SIMCA signed a Shirdi airport advertising contract valued at ₹5 lakh per month, plus taxes, for an initial 24-month period. MADC can extend it up to 36 months. The source does not say the start date, the scope of the advertising inventory, or the financial significance for SIMCA, so the business impact remains limited to a new contract win.