United Spirits launches Smirnoff Ice in India
In short
United Spirits has launched Smirnoff Ice and Smirnoff Ice Max in India. The drinks have 4% and 8% alcohol by volume, and come in Jamun, Cranberry and Citrus flavours. Sales have started in Goa, Bengaluru and Mumbai.
This matters because the company is pushing into ready-to-drink alcohol. The reporting does not say how much it expects to sell or whether more Indian cities will be added soon.
What the reporting says
United Spirits introduced Smirnoff Ice and Smirnoff Ice Max in India, with ABVs of 4% and 8%, and flavours including Jamun, Cranberry and Citrus. Sales have started in Goa, Bengaluru and Mumbai. The reporting does not state launch volumes, pricing, or whether more cities will follow.
Why it matters
United Spirits introduced Smirnoff Ice and Smirnoff Ice Max in India, with ABVs of 4% and 8% and flavours including Jamun, Cranberry and Citrus. Sales began in Goa, Bengaluru and Mumbai. The move points to a push into the ready-to-drink segment, but the reporting does not provide pricing, volumes, or expansion timing beyond the initial cities.