Snack makers rework margins and packaging as costs rise
In short
Snack makers are changing trade margins and packaging because costs are going up. The report says potatoes, edible oil and packaging are making entry-level packs harder to sell profitably.
Companies are pushing larger packs and premium products instead. It is not clear how much prices will change or which brands are affected most.
What the reporting says
The reporting says companies are pushing larger SKUs, rethinking pouches and expanding premium offerings to offset pressure on ₹5 packs.
Why it matters
Snack makers are adjusting trade margins, packaging and product strategies as higher costs for potatoes, edible oil and packaging squeeze entry-level packs. The source says firms are trying larger SKUs and premium offerings to protect profitability, especially around ₹5 packs.