Hotel chains add rooms in pilgrim centres to tap domestic travel
In short
Radisson, Wyndham, Tamara and Alivaa are adding hotel rooms in religious places. They are betting that more people will travel within India for pilgrimages.
This could help them get more guests, but short stays and lower room rates may keep profits limited for mid-market hotels.
What the reporting says
Radisson, Wyndham, Tamara and Alivaa are adding rooms in religious destinations, betting on domestic travel. The hotel chains are chasing footfalls in pilgrim centres, according to a Mint Companies summary. The reported focus is on building business from short-stay religious travel, although modest room rates can limit returns for mid-market hotels.
Why it matters
Radisson, Wyndham, Tamara and Alivaa are expanding room supply in religious destinations as they target domestic pilgrimage travel. The reported strategy is aimed at higher footfalls in these markets. The source also says short stays and modest room rates can reduce returns, especially for mid-market hotel chains.