HRX scales past ₹1,500 crore with Myntra partnership
In short
Hrithik Roshan’s HRX brand has grown into a business with reported revenue above ₹1,500 crore. The summary says Myntra’s supply chain, mass-market pricing and product quality helped it expand from clothing into footwear and other products.
This matters because the brand has scaled quickly in India’s activewear market. The reporting does not give the exact revenue year or deal terms with Myntra.
What the reporting says
Hrithik Roshan’s HRX grew from a fitness-inspired clothing label into a wider brand, with reported revenue exceeding ₹1,500 crore. The publisher summary says its tie-up with Myntra, mass-market pricing and product quality helped the brand scale into apparel, footwear and more. What remains unknown from the available reporting is the exact revenue period and the terms of the partnership.
Why it matters
Hrithik Roshan’s HRX reportedly crossed ₹1,500 crore in revenue after growing from a fitness-focused clothing label into a broader activewear brand. The summary credits Myntra’s supply chain, mass-market pricing and product quality for the scale-up across apparel, footwear and related products. The business impact is clear, but the available reporting does not specify the revenue period or the commercial structure of the partnership.