Titan targets ₹350-400 crore automatic watch business
In short
Titan Company says it wants its automatic watch business to reach ₹350–400 crore this year. It is also trying to sell more in Tier 1 and Tier 2 towns, not just big cities, while facing Swiss and Japanese rivals.
This could help Titan grow in the premium watch market. The reporting does not say how much it has already sold or when the target will be met.
What the reporting says
Titan Company aims to grow its automatic-watch business to ₹350–400 crore this year, according to a publisher-supplied summary. The company is expanding beyond metros into Tier 1 and Tier 2 towns while competing with Swiss and Japanese brands. The reporting does not say how much of the target has already been achieved or whether any formal launch or policy change is involved.
Why it matters
Titan Company is reported to be pushing its automatic-watch business toward ₹350–400 crore this year and widening distribution from metros into Tier 1 and Tier 2 towns. The reported competitive pressure comes from Swiss and Japanese brands. The note does not say how much of the business is already at this level, what products are included, or whether the expansion plan has started in a specific market.