JioStar’s Kevin Vaz urges end to BARC ratings blackout
In short
JioStar entertainment CEO Kevin Vaz asked the government at FICCI FRAMES to lift the BARC ratings suspension. He said viewership data has been unavailable since 3 July.
This matters because broadcasters and agencies are missing data for festive ad planning. The report does not say when ratings will return or if the government will act.
What the reporting says
JioStar entertainment CEO Kevin Vaz urged the government at FICCI FRAMES to lift the BARC ratings suspension while viewership data has been blacked out since 3 July. He said the absence of ratings is disrupting ad planning for broadcasters and agencies during peak festive campaigns. The source does not say whether any government action has followed or when the blackout may end.
Why it matters
JioStar entertainment CEO Kevin Vaz made the appeal at FICCI FRAMES as BARC viewership data remained unavailable since 3 July. The blackout is reportedly disrupting ad planning for broadcasters and agencies during the festive season. This affects media buyers, broadcasters, and advertisers, but the reporting does not state any government response or timeline for restoring ratings.