Volvo launches EX90 at ₹1.26 crore in India
In short
Volvo has launched the EX90 in India at ₹1.26 crore. The company is using aggressive pricing as it tries to win back ground in the luxury EV market.
This matters because BMW and Mercedes-Benz are still strong rivals. The reporting says delayed deliveries and shrinking market share could slow Volvo’s comeback, but it does not give sales numbers.
What the reporting says
Volvo has launched the EX90 at ₹1.26 crore in India, according to the headline and publisher summary. The reported reason is aggressive pricing as the company tries to regain ground in India’s luxury EV market, where BMW and Mercedes-Benz are described as strong rivals. The summary also says delayed deliveries and shrinking market share could slow Volvo’s comeback, but no sales figures are given.
Why it matters
Volvo has launched the EX90 in India at ₹1.26 crore. The publisher summary says the company is betting on aggressive pricing to regain lost ground in India’s luxury EV market, where BMW and Mercedes-Benz remain formidable rivals. It also warns that delayed deliveries and shrinking market share could slow Volvo’s comeback. No delivery timeline or market-share figure is provided.