Meta raises WhatsApp Business Platform messaging charges in India
In short
Meta changed WhatsApp Business Platform prices in India from 1 October. Businesses get 1,000 free service messages per phone number each month, then pay ₹0.115 for each delivered message.
This means Indian businesses may face higher messaging costs after the free limit. The reporting does not say how much usage will change.
What the reporting says
Meta changed WhatsApp Business Platform pricing in India from 1 October, making service messages chargeable after the monthly free quota. The reported pricing gives Indian businesses 1,000 free service messages per phone number each month, then charges ₹0.115 per delivered message. The immediate effect is higher messaging costs for businesses once the free limit is used; the reporting does not say how widely this will affect usage.
Why it matters
Meta changed WhatsApp Business Platform pricing in India from 1 October, adding charges for service messages after a monthly free allowance. Indian businesses get 1,000 free service messages per phone number each month, then pay ₹0.115 per delivered message. This directly affects companies that use WhatsApp to message customers, but the reporting does not state which firms will be most affected or how much message volume may shift.