WhatsApp Business to add new India pricing from Oct. 1
In short
WhatsApp has announced a new pricing structure for businesses using the WhatsApp Business Platform in India. The change is set to start on October 1, 2026.
This may raise costs for businesses that use the service. It is not stated in the available reporting whether customers will also pay more.
What the reporting says
WhatsApp announced a new pricing structure for businesses using the WhatsApp Business Platform in India, with the change set to take effect from October 1, 2026. The publisher-supplied summary says the company made the announcement, but it does not state the full pricing details or who will ultimately bear the cost. The immediate effect is new charges for business users, while customer pass-through remains unclear.
Why it matters
WhatsApp announced a new pricing structure for businesses using the WhatsApp Business Platform in India, effective October 1, 2026. The available reporting does not give the pricing details, and it does not say whether businesses will pass costs on to customers. The change is relevant to companies that rely on WhatsApp for messaging and customer communication in India.