Shweta Rajpal Kohli says storytelling can help startups stand out
In short
At TechSparks 2026, Shweta Rajpal Kohli said founders need to tell authentic and distinct stories. She said this can help startups build trust and stand out.
The message is that storytelling can give a startup an edge when it is trying to win attention in the market.
What the reporting says
At TechSparks 2026, Shweta Rajpal Kohli, president and CEO of the Startup Policy Forum, explained why founders should tell authentic, distinctive stories. She said storytelling can help build trust and differentiate a business. The remarks position storytelling as a competitive tool for startups presenting themselves to investors, customers and the wider market.
Why it matters
At TechSparks 2026, Shweta Rajpal Kohli, president and CEO of the Startup Policy Forum, spoke about why founders should use authentic and distinctive storytelling. The reported point is that storytelling can build trust and help a startup differentiate itself. This is a startup-ecosystem comment tied to founder communication and brand positioning.