Brands turn to yeast protein as whey prices rise
In short
Brands are looking at yeast protein because whey is getting too expensive. Industry executives said whey protein powder now costs more than ₹4,500 a kg, up from about ₹1,000 in 2023.
This matters for supplement makers and buyers because ingredient costs are changing. The report does not say which brands are switching or how much of the market will move.
What the reporting says
Brands are shifting toward yeast protein as whey protein becomes more expensive, with industry executives saying whey protein powder now costs more than ₹4,500 a kg, up from around ₹1,000 in 2023. The report says the move is driven by higher input costs for conventional supplements. It does not state which brands are switching or how widespread the change is.
Why it matters
Brands are turning toward yeast protein as whey protein costs rise, according to a Mint summary. Industry executives said whey protein powder now costs more than ₹4,500 a kg, compared with around ₹1,000 in 2023. The move could affect supplement makers and buyers if cheaper alternatives gain traction, but the reporting does not name specific companies or quantify the shift.