Zoho launches Arattai for Business for customer and employee messaging
In short
Zoho has launched Arattai for Business so companies can message customers and employees. The platform can also connect with business software and automation tools, and free use is planned for some public services like Railways.
This matters for businesses looking for a WhatsApp Business alternative, especially after Meta’s new charges. The report does not say how much Zoho will charge other users.
What the reporting says
Zoho launched Arattai-for-Business, giving companies a way to communicate with customers and employees through its messaging platform, according to the summary. The platform can connect business software and automation systems, and free access is planned for government and public services such as Railways. The report does not say pricing for other users or when broader rollout will begin.
Why it matters
Zoho launched Arattai-for-Business as a messaging platform for companies to communicate with customers and employees. The summary says it can connect business software and automation systems, and that government and public services such as Railways may get free access. The report frames it against Meta’s new charges, but does not give pricing details or a launch timeline for wider users.