NYC Council passes bill to ban surveillance pricing
In short
New York City Council passed a bill to stop companies from using personal data, browsing history and shopping habits to charge different prices for the same products and services.
The move is meant to stop data-based price discrimination against customers in New York City.
What the reporting says
New York City Council passed a bill banning companies from using personal data, browsing history and shopping habits to charge different prices for identical products and services. The move targets so-called surveillance pricing, where firms use customer data to vary what people pay. The reported consequence is a curb on data-driven price discrimination in New York City if the measure is enforced.
Why it matters
New York City Council passed a bill that would bar companies from using personal data, browsing history and shopping habits to set different prices for identical products and services. The measure is aimed at so-called surveillance pricing, a practice that can affect what customers pay for the same offer. The reported effect is to limit data-driven pricing by firms operating in New York City.