Signal Desk · Companies

Zomato to test price-masking 'Mehmaan Mode' for group orders

2026-10-29 · 1 source · Economic Times ETtech

In short

Zomato plans to add a ‘Mehmaan Mode’ that hides prices in the app for group orders. The idea came after LinkedIn user Ayushmaan Agarwalla suggested it so a host could share the phone more easily.

This matters because it could make group ordering less awkward for users. The report does not say when the feature will launch or exactly how it will work.

What the reporting says

Zomato plans to roll out a price-masking ‘Mehmaan Mode’ after LinkedIn user Ayushmaan Agarwalla suggested a toggle that would hide prices during group ordering. The idea is for a host to pass the phone around so guests can order without awkwardness, according to the publisher summary. The immediate consequence is a possible product change for users, while the rollout timing and launch details are not stated.

Why it matters

Zomato is said to be rolling out a price-masking ‘Mehmaan Mode’ for group orders after a LinkedIn user suggested the feature. The proposed toggle would hide prices so a host can hand the phone around without awkwardness. The available reporting does not say when the feature will launch or whether it will change ordering behavior materially. The story is mainly about a potential user-experience update for the app.

Touches: Zomato, Companies, Startup

Sources