Affle 3i to buy Perion Network for $420 million
In short
Affle announced it will buy Perion Network in an all-cash deal. The price is $11.70 per share, and the deal values Perion at about $420 million.
The move matters because it could expand Affle’s ad-tech business in North America. The reporting does not say when the deal will close or what approvals are still needed.
What the reporting says
Affle announced the acquisition of Perion Network, an ad-tech company with a North America presence, in an all-cash deal valuing the target at about $420 million. The reported price is $11.70 per share. The source does not say when the transaction will close or whether any regulatory approvals are still needed.
Why it matters
Affle announced an all-cash acquisition of Perion Network at $11.70 per share, implying an equity value of about $420 million. Perion is described as an ad-tech company with a North America presence. The reporting does not state closing timing, financing details, or any regulatory process. Investors appear to be reacting to the acquisition, but the source does not provide the market’s full rationale.