Airtel brings back ₹299 plan amid subscriber churn
In short
Airtel has brought back its ₹299 plan as it deals with subscriber churn.
What the reporting says
Airtel brought back its ₹299 plan amid subscriber churn, according to the headline and summary. BusinessLine’s publisher-supplied note said the company reported higher ARPU, up 5.9% year on year and 2.7% sequentially, suggesting pricing and customer mix support. The move points to Airtel using a lower-priced plan to help retain or attract subscribers while sustaining revenue per user.
Why it matters
The pricing move and ARPU gains matter for Airtel’s mobile business and revenue trend.