Airtel scraps cheap plan after subscriber additions plunge
In short
Airtel removed its cheapest mobile plan on 12 August. The old plan had 1GB of daily data, and the new lowest plan is ₹349 with 1.5GB a day.
The brief says subscriber additions fell while Jio gained users.
What the reporting says
Airtel scrapped its cheapest entry-level plan on 12 August after subscriber additions plunged, while Jio gained users, according to the market brief. The removed plan had offered a low-cost entry with a 1GB daily data limit. Airtel’s new cheapest entry-level option became the ₹349 plan, which offers 1.5GB of data per day. The move came alongside reported ARPU growth.
Why it matters
Airtel ended its cheapest entry-level prepaid plan on 12 August and moved its lowest option to the ₹349 pack with 1.5GB of daily data. The cited market summary says the plan had been a low-cost entry point and that Airtel’s subscriber additions plunged even as Jio gained users. The brief also notes ARPU growth, pointing to a trade-off between pricing and customer additions.