Amazon Pay says 3 in 4 customers now live outside big cities
In short
Amazon Pay said three out of every four customers now come from outside India’s big cities. Chief executive Vikas Bansal shared this update.
This shows the company is reaching more people in smaller towns, which could help it grow beyond the big urban markets.
What the reporting says
Amazon Pay said three in four of its customers now live outside India’s big cities, according to chief executive Vikas Bansal. The company highlighted this shift in its customer base as it looks beyond major urban markets.
Why it matters
Amazon Pay said three in four of its customers are now outside India’s big cities, based on remarks from chief executive Vikas Bansal. The update suggests the payments business is expanding into smaller towns and cities.