Apple cuts iPhone 18 Pro orders as demand softens
In short
Apple cut October orders for the iPhone 18 Pro and iPhone 18 Pro Max by at least 15%. The latest Pro models start at $1,199 and $1,299, which is $100 more than before.
The report says demand is softer and memory-chip costs are higher. That could affect Apple's shipments, but the company has not given official sales numbers in the available reporting.
What the reporting says
Apple cut October orders for the iPhone 18 Pro and iPhone 18 Pro Max by at least 15%, according to publisher summaries, after increasing prices on the latest Pro lineup. The iPhone 18 Pro starts at $1,199 and the Pro Max at $1,299, each $100 higher than the prior model, while softer demand and higher memory-chip costs are cited. The immediate consequence is pressure on shipments, but Apple’s official sales data is not stated.
Why it matters
Apple cut October orders for the iPhone 18 Pro and iPhone 18 Pro Max by at least 15%, according to the publisher summaries. The reports link the reduction to softer demand, higher memory-chip costs, and a $100 price increase for each Pro model, with the iPhone 18 Pro starting at $1,199 and the Pro Max at $1,299. This points to possible pressure on Apple’s premium smartphone business, but official sales data is not stated.