Signal Desk · Companies

Apple names insider Perica as new M&A chief

2026-10-09 · 1 source · Economic Times ETtech

In short

Apple named Perica, an insider with more than 17 years at the company, as its new M&A chief. A memo from Eddy Cue said he also took oversight of iCloud, Fitness+ and News in 2023.

This matters because it shifts a senior role inside Apple, but the reporting does not say why the change happened or what deals may come next.

What the reporting says

Apple named insider Perica as the new head of its M&A and corporate development function, according to a memo cited in the summary. The memo from services chief Eddy Cue said Perica is a more than 17-year veteran of Apple’s M&A and corporate development team and had overseen iCloud, Fitness+ and News since 2023. The available reporting does not state why the change was made or whether it affects deal strategy.

Why it matters

Apple named Perica as its new M&A and corporate development chief, according to a memo from services chief Eddy Cue. The summary says Perica has more than 17 years of experience in Apple’s M&A and corporate development function and has overseen iCloud, Fitness+ and News since 2023. The reporting does not say why the appointment was made or what changes it may bring.

Touches: Apple, Companies, Markets, Global

Sources