EU to unveil rules to curb addictive app features
In short
The European Union will unveil new rules on Wednesday. The rules are meant to crack down on influencer marketing, ban online features that trick Europeans, and let users turn off addictive features.
The changes could push platforms to adjust how their apps are designed and marketed across Europe.
What the reporting says
The European Union will on Wednesday unveil new rules aimed at cracking down on influencer marketing, banning online features that trick Europeans and giving users the right to switch off addictive features. The reported measures target platform design and promotion practices that regulators say can steer user behavior. The move could force platforms to change product settings and marketing methods across the bloc.
Why it matters
The European Union is set to unveil new rules on Wednesday that would target influencer marketing, deceptive online features and addictive app functions. The reported measures would give users the right to switch off certain features. This matters for digital platforms operating in the bloc because it could require changes to product design, user settings and marketing practices.