Signal Desk · Markets

ITC opens higher after Gold Flake price hike report

2026-11-12 · 1 source · Mint Markets

In short

ITC shares opened at ₹287.40 on the NSE and rose to an intraday high of ₹290.25 soon after the market opened. The move followed a report that Gold Flake Regular prices were raised by ₹10 per pack.

The stock was reacting to the pricing update on one of ITC’s cigarette brands. Traders were watching how the news could affect the company.

What the reporting says

ITC shares opened higher at ₹287.40 on the NSE and touched an intraday high of ₹290.25 within minutes of the opening bell, according to a market summary. The move came after a report on a ₹10 per pack price hike for Gold Flake Regular. The stock reaction reflects trader focus on the cigarette brand pricing update.

Why it matters

ITC shares traded higher at the open, reaching an intraday high of ₹290.25 after a report of a ₹10 per pack price hike for Gold Flake Regular. The market reaction links directly to ITC’s cigarette business, since Gold Flake is one of its key brands. The move matters to investors tracking pricing power and near-term sentiment in the stock.

Touches: ITC, Markets, Companies

Sources