Counterpoint says initial iPhone 18 Pro sales beat 17 series
In short
Counterpoint Research said the iPhone 18 Pro sold better at launch than the 17 series. It did especially well in China and India, but sales were more modest in other markets.
This matters for Apple and phone buyers because it shows early demand, but no sales numbers were given. The full effect on Apple’s results is still unknown.
What the reporting says
Counterpoint Research said initial global sales of the iPhone 18 Pro were higher than the 17 series, with the lineup performing well in China and India but more modestly elsewhere. The summary points to stronger early demand in those two markets, though it gives no sales figures. It remains unclear how much the higher launch sales will affect Apple’s broader results.
Why it matters
Counterpoint Research reported that initial global sales of the iPhone 18 Pro were higher than the 17 series, with the lineup performing well in China and India and more modestly elsewhere. The summary does not provide sales figures or a time period beyond the initial launch comparison. The main takeaway is stronger early demand in two key markets, but the broader revenue impact is not stated.