Retail smartphone sales fell 20% in Diwali season: AIMRA
In short
Retail smartphone sales fell 20% in the latest Diwali season, according to AIMRA. Weak demand and higher prices hurt the offline phone market during the festival period.
This matters for retailers and phone sellers because a weaker festive season can mean lower sales and less revenue.
What the reporting says
Weak consumer demand and rising prices weighed heavily on the offline smartphone market. The drop signals a softer festive season for retailers and handset sellers in the offline channel.
Why it matters
AIMRA said retail smartphone sales fell 20% in the recently concluded Diwali season. The summary links the decline to weak consumer demand and rising prices in the offline smartphone market. The result is a softer festive period for retailers and handset sellers that depend on holiday sales.