Global smartphone shipments fall 22% as memory costs surge
In short
Global smartphone shipments fell 22% in the September quarter. The report says rising memory costs hit Xiaomi and Oppo hardest, while Apple and Samsung did better.
This matters for phone makers because higher parts costs can hurt sales and profits. IDC now expects recovery only by 2028, but the report does not say how much each company lost.
What the reporting says
Global smartphone shipments fell 22% in the September quarter, according to the publisher summary, with rising memory costs hitting Xiaomi and Oppo hardest. CNBC TV18 also said Apple and Samsung fared better, and that IDC expects market recovery only by 2028. The available reporting does not give the shipment baseline or explain the full drivers beyond memory costs.
Why it matters
Global smartphone shipments declined 22% in the September quarter, with CNBC TV18 saying memory cost inflation hit Xiaomi and Oppo hardest while Apple and Samsung fared better. The same report says IDC expects a market recovery only by 2028. The immediate impact is pressure on device makers and suppliers, but the reporting does not provide company-by-company shipment figures or a detailed recovery path.