ITC raises Gold Flake Premium pack price to ₹135
In short
ITC has increased the price of a 10-stick Gold Flake Premium pack by ₹10 to ₹135. The report says this is the second hike in 2026.
The company’s cigarette business is under pressure from higher taxes, lower legal sales and illicit competition.
What the reporting says
ITC has raised the price of a 10-cigarette pack of Gold Flake Premium by ₹10 to ₹135, according to a publisher-supplied report. The increase is the brand’s second in 2026. The source says higher taxes, falling legal-market volumes and illicit competition are pressuring ITC’s cigarette business, which the price move may help offset.
Why it matters
ITC has lifted the price of Gold Flake Premium cigarettes, raising a 10-cigarette pack by ₹10 to ₹135, with the report calling it the second increase in 2026. The price move comes as the company faces pressure from higher taxes, falling legal-market volumes and illicit competition. That suggests a direct impact on cigarette pricing and potentially on sales trends in ITC’s tobacco business.